30 Mar 2015

New screen tourism study in Barcelona

The Institut de Cultura de Barcelona has retained Olsberg•SPI to undertake a study that will assess the impact of screen tourism in the city. The study, managed by the Barcelona Film Commission, will identify the existence of screen tourism and recommend ways to maximise this impact, in a city that has hosted such major productions as Vicky Cristina Barcelona, Tengo Ganas De Ti and Perfume: The Story of a Murderer.